Illegibility is NOT ok. Seriously. Stop doing this.
Let’s review, shall we: Illegibility works in service of concept. It works in service of idea. It does NOT work as a purely stylistic element. If you have to “explain it” you’ve lost the argument. Advertising design is the conservative wing of design. Try to push it and it breaks down, becoming either propagandistic or derivative. So, STOP IT!
A typographic, designological, visulicious extravaganza!
Well said!!!!!!!