Breaking news yesterday was the startling news out of CERN that anti-matter can be caught, at least 38 atoms of it. Do you suppose humanity will use this new ability to improve the lives of the poor, ill-educated and hungry– with the resulting benefits of increased environmental protection, social equity and justice– or build more devastating weapons?
More importantly, what kind of branding will allow US “defense” contractors market this technology to Pakistan, India, Iraq and Israel simultaneously? I see a thousand points of light glinting in the eyes of mercenary designers and I’m thinking the logo will be purple.
A typographic, designological, visulicious extravaganza!