There is a decent story up on abduzeedo.com about the design process. Included is a great series of images showing a inspired and well thought out logo and application by Roger Oddone.
 Inspiration |
 Perspiration |
 Application |
You want your work to be like this, right? Why aren’t your logo projects this elegant and straightforward? This project wasn’t either. The secret here is that a whole lotta dead ends have been left out and we don’t see the client-designer interaction. Here in the real world clients have opinions and those opinions win. A more accurate idea the multi page mess exerpted below. With the caveat that you should draw 20-100 thumbnails to come up with the first five ideas, a handy logo design guide can be downloaded here.
A typographic, designological, visulicious extravaganza!