Force a new designer to contemplate a law degree in 8 easy steps!
“8. FINISH HIM
As he realizes that he just can’t satisfy your needs, the graphic designer will most likely abandon all hope. You want that in purple? Purple it is. Six different fonts? Sure! Don’t forget the goal: he has to quit this business. The final blow: When making final [edits], tell him that you are disappointed by his lack of initiative. Tell him that, after all, he is the designer, not you.”
is in Lompoc, California.
Between thumbnail and finished letter form is a well trod path. Typographer and designer Alan Ariail has been kind enough to document the entire process from ideation through execution.