Unfortunately, clients don’t see the point of white space, hence the existence of MakeMyLogoBiggerCream.com. Stop fighting them yourself and send them to this nice clear description of effective direct mail design by NorCal Presort.
Unfortunately, clients don’t see the point of white space, hence the existence of MakeMyLogoBiggerCream.com. Stop fighting them yourself and send them to this nice clear description of effective direct mail design by NorCal Presort.
“7…. I don’t know what the hell is going on. Neither do you, and neither does any one else, really. We’re all lost and making things up as we go. We are making things before we know what they do and breaking stuff before we know what replaces it.
We’re all just here tinkering, speculating and listening to see if our shovels hit something hard while we’re digging. I suppose that’s what world- building is, though, so let’s get used to it. We need to learn to tolerate ambiguity.”
Lloyd Dangle in the US and Cognitive Media in the UK are doing some fantastic things to amplify spoken word presentations. Check them out here, here and here!
What is branding but aligning a company, product or cause with “higher moral or cultural purpose”? What is a civically minded designer to do? Are we mercenaries or activists or production monkeys? Does it matter?