Unfortunately, clients don’t see the point of white space, hence the existence of MakeMyLogoBiggerCream.com. Stop fighting them yourself and send them to this nice clear description of effective direct mail design by NorCal Presort.
Unfortunately, clients don’t see the point of white space, hence the existence of MakeMyLogoBiggerCream.com. Stop fighting them yourself and send them to this nice clear description of effective direct mail design by NorCal Presort.
What is branding but aligning a company, product or cause with “higher moral or cultural purpose”? What is a civically minded designer to do? Are we mercenaries or activists or production monkeys? Does it matter?
“It’s time to tell the next generation [of designers] the truth about the mess we’re leaving them, and work with them to build a better future for us all.”