Change User Behavior – UX Considerations

Harvard Business Review writes that behavior is changed in five steps:

1. Make it understood.
2. Make it easy.
3. Make it desirable.
4. Make it rewarding.
5. Make it a habit.

Example of the great benefits of changing behavior:

Handwashing promotion is an extremely cost-effective intervention: a $3.35 investment in hand washing brings the same health benefits as an $11 investment in latrine construction, a $200 investment in household water supply and an investment of thousands of dollars in immunization.

Consider the implications for UX.

1. Make it understood.

Make it clear how one is to navigate.

2. Make it easy.

Make it easy to move through the app.

3. Make it desirable.

How is a user rewarded by the app for interaction? What do they get out of it? Does the game provide escape? Does the utility work?

4. Make it rewarding.

Is there tactile, aural or visual feedback?

5. Make it a habit.

Is the experience consistent throughout? Will the user want to use this app again?

Read it all here: Harvard Business Review.

Posted in User Interface Design, Visual Concepts, Vocation & Profession

Critical Thinking: It’s What’s For Dinner

Read the whole thing: here. Emphasis below is mine.

R.L. Loeffelbein, a physics teacher at Washington University in St. Louis was about to give a student a zero for the student’s answer to an examination problem. The student claimed he should receive a perfect score, if the system were not so set up against the student. Instructor and student agreed to submit to an impartial arbiter, Dr. Alexander Calandra, who tells the story.

The examination problem was: “Show how it is possible to determine the height of a tall building with the aid of a barometer.”

The student’s answer was, “Take the barometer to the top of the building, attach a long rope to it, and lower the barometer to the ground. Then, bring it back up, measuring the length of the rope and barometer. The lengths of the two together is the height of the building.”

… (Read the whole thing: here.) …

Finally, he admitted that he even knew the correct textbook answer — measuring the air pressure at the bottom and top of the building and applying the appropriate formula (p=p0e-ay) illustrating that pressure reduces as height increases — but that he was so fed up with college instructors trying to teach him how to think instead of showing the structure of the subject matter, that he had decided to rebel.

For my part, I seriously considered changing my grade to unequivocal full credit.

 


R.L. Loeffelbein has been a teacher and writer for 20 years. He was an assistant professor aboard the first voyage of the University of the Seven Seas.

Posted in Amusement, Book Arts, Color Theory, Copywriting, Course Related, Design Ethics, Actions & Impact, Design History, Design Theory, Drawing, Editorial, Industrial Design, Information, Mad Props, Packaging, Photography, Portfolio Workshop, PrePress, Repost From Cited Source, Space, Typography, User Interface Design, Visual Concepts, Web

$9 Cardboard Bike

(Read all about it at FastCo Design: Here)

 

Posted in Accessibility, Amusement, Craftiness, Design Ethics, Actions & Impact, Industrial Design

Election Day Infographic!

(click to play; hat tip: FastCoDesign)

Posted in Amusement, Design Ethics, Actions & Impact, Fiddling & Time Wasters, Information, User Interface Design, Visual Concepts

Dont Waste Your Time at a Crappy Startup

This is a really important thing to read if you are considering working for a young business in anything other than a founder capacity. So many young web and app designers get sucked in that I am posting a big chunk with apologies and ample links to the author, Michael O. Church. Please, go to his website! He has much wisdom to share.

(Read the original: here)

What I’m about to say is true now, as of July 2012. It wasn’t necessarily true 15 years ago, and it may not be true next year. Right now, for most people, it’s utterly correct– enough that I feel compelled to say it. The current VC-funded startup scene, which I’ve affectionately started calling “VC-istan”, is– not to be soft with it– a total waste of time for most of the people involved.

…Here are 7 misconceptions about startups that I’d like to dispel.

(Read the original: here)

1. A startup will make you rich. True, for founders, whose equity shares are measured in points. Not true for most employees, who are offered dimes or pennies. (Read the whole darn thing here.)

7. If blocked on the above, then leave. The above are reasonable demands, but they’re going to meet some refusal because there’s no shortage of young talent that is right now willing to take very unreasonable terms for the chance to work “at a startup”. So expect some percentage of these negotiations to end in denial, even to the point of rescinded job offers. For example, some startup CEOs will balk at the idea that a “mere” programmer, even if he’s the first technical hire, wants investor contact. Well, that’s a sign that he sees you as “J.A.P.” Run, don’t walk, away from him.

People tend to find negotiation to be unpleasant or even dishonorable, but everyone in business negotiates. It’s important. Negotiations are indicative, because in business politeness means little, and so only when you are negotiating with someone do you have a firm sense of how he really sees you. The CEO may pay you a million compliments and make a thousand promises about your bright future in the company, but if he’s not willing to negotiate a good deal, then he really doesn’t see you as amounting to much. So leave, instead of spending a year or two in a go-nowhere startup job.

In the light of this post’s alarmingly high word count, I think I’ll call it here. If the number of special cases and exceptions indicates a lack of a clear message, it’s because there are some startup jobs worth taking, and the last thing I want to do is categorically state that they’re all a waste of time. Don’t get me wrong, because I think most of VC-istan (especially in the so-called “social media” space) is a pointless waste of talent and energy, but there are gems out there waiting to be discovered. Probably. And if no one worked at startups, no one could found startups and there’d be no new companies, and that would suck for everyone. I guess the real message is: take good offers and work good jobs (which seems obvious to the point of uselessness) and the difficulty (as observed in the obscene length of this post) is in determining what’s “good”. That is what I, with my experience and observations, have attempted to do.

(Read the original: here)

Posted in Editorial, Employment, Mad Props, Vocation & Profession, Web & App Developers