Seagram’s clarified their logo and packaging to good effect. Click on the before and after pictures below to learn more about the redesign on UnderConsideration.com.
This new article by Jonah Leher offers some interesting insights about our insights.
The new research also suggests how best to approach the thorniest problems. We tend to assume that experts are the creative geniuses in their own fields. But big breakthroughs often depend on the naive daring of outsiders. For prompting creativity, few things are as important as time devoted to cross-pollination with fields outside our areas of expertise. —Jonah Lehrer
(Go read the whole thing: here!)
Let us not mistake evolution on a small island of prosperity for extinction. We are not losing the printed word. Let us step away from our screens for a moment. As long as the vast majority of the world lives in abject poverty ink on paper will be a reality.
And good lookin’ too! Collect ’em all at The Ultra Linx
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(Collect ’em all at The Ultra Linx)
I’ve always hated flashes. I don’t like them flashing in my eyes, I don’t like the washed out look they give to photos, the unnatural light, or the sight of dozens of them flashing at events.
The practice is simple: Make your camera as sensitive as you can get good result, open your lens to its widest possible aperture, and then control the shutter speed to get the light level you want to use. You will almost always need a tripod to prevent camera movement while the shutter is open, and you will need to select subjects that are not moving relative to the camera. Shoot in RAW format, and use auto-exposure bracketing to take multiple shots with different exposures in rapid succession to be sure you get the right shot every time.
(Go read the whole thing over at TheGadgetsPage.com. It is short, sweet and worth it.)
